Looking for the best heatmap software? You’re in the right place.
The first step in optimizing your website or mobile app is understanding how visitors interact with it. And for that, you need heatmap software.
I recently tried and tested all the most popular heatmap tools on the market so that you don’t have to.
In this post, I’ll review and compare all of my top picks in detail. I’ll discuss what I liked and didn’t like about each of them, explain how they work and what they can do, and tell you everything else you need to know.
The top heatmap software compared
TL;DR:
Mouseflow – Best overall heatmap software.
Instapage – Powerful landing page builder with built-in heatmaps.
Lucky Orange – Best real-time heatmap tracking tool.
VWO – Best heatmap tool with built-in A/B testing.
1 – Mouseflow
Mouseflow is my top pick for the overall best heatmap software on the market right now. It has everything marketers and UX designers need to analyze and optimize their websites in one place.
mouseflow heatmap software
Mouseflow offers more types of heatmaps than most other tools I’ve tried. You can choose between six different options: click maps, scroll maps, movement maps, attention maps, live maps, and geo maps.
Each of these visualizes different types of user behaviors. For example, click heatmaps show you the ‘hotspots’ where most users click, movement maps track mouse positions, and scroll maps show you how far users scroll down the page (and where the average page fold is).
I particularly like the attention heatmap. It combines both click and scroll data together to visualize which areas of your site users devote most of their attention to, so you can quickly figure out where to place important elements like your CTAs and buy buttons.
Now, heatmaps alone don’t give you all the information you need to improve your website conversion rates, because they only tell you what users did on one specific page.
They don’t tell you what those users did before they reached that page, or whether or not they converted after clicking a button.
That’s where all of Mouseflow’s other features come in.
Aside from heatmaps, you also get access to session replays, so you can view what a user’s entire journey on your site looks like from start to finish.
Plus, conversion funnels, user feedback, journey mapping, and my favorite feature—friction scoring.